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There is an old proverb that says, “a chain is only as strong as its weakest link.” While many of the links in the chain could be quite strong, it only takes one weak link to break the chain. There is one process chain in particular where this proverb rings true: localization. However, more often than not, little or nothing is done to identify and strengthen the weakest link in that process.
“My team is looking into how we can use <incumbent tool> to handle our new content requirements.”
That’s what I heard from a manager during a recent phone call about a company’s expanding content needs. The tools-focused response made me cringe.
Product development, content development, and localization processes are too often viewed as a waterfall process.
This is not at all accurate.
In this webcast recording, Sarah O’Keefe discusses how content silos make it difficult to deliver a consistent, excellent customer experience. After all the hard work that goes into landing a customer, too many organizations destroy the customer’s initial goodwill with mediocre installation instructions and terrible customer support.
Do you have a unified customer experience? Do you know what your various content creators are producing? Join us for this thought-provoking webcast.
When companies need to change the way they’re producing content, localization and scalability can be two of the biggest motivating factors. If your company’s content is not consistent, you may face significant challenges with translating it into new languages or distributing it via new platforms. A content strategy that embraces consistency and emphasizes planning for the future will help your company navigate these changes more smoothly.
Things have changed since we wrote this! Check out the latest post here with new insights from our team.
This post is a recap of the presentation I delivered at Localization World Berlin on June 4, 2015. It describes how and why to adapt a content strategy in support of The Internet of Things. The presentation slides are available on SlideShare.
What is the content strategy of things? To simplify definitions, content strategy is the planning for and governance of the content lifecycle, and the Internet of Things is the connecting of devices and software to provide greater value. To adapt content strategy to the Internet of Things, the content strategy of things can be defined as the planning for and governance of connected content to provide greater value.
This premium post is a recap of a presentation delivered by Sarah O’Keefe at Localization World Berlin on June 4, 2015. It describes how and why to align localization strategy to the customer journey.
The new buzzword in marketing is the customer journey. What does this mean for localization?
The content lifecycle can involve many needlessly tedious tasks. Perhaps the most tedious of tasks is review tracking. There are many ways to send content out for review. Some people prefer using a manual process, others prefer automated workflows. Whatever approach you use is fine, provided one critical detail: that the reviewer actually read the material.
To date there is no sure-fire way to ensure that reviewers read the material assigned to them. No matter how many alerts they receive, and no matter how many times you bug them, there is no systematic way to ensure that reviewers read and comment on the material in a timely manner.
But what if there was?
Does your house have good bones? Ugly paint, terrible carpet, and dated appliances are all fixable. But if a room is too small, a door is in the wrong place, or the rooms don’t match your requirements (need a downstairs master bedroom?), then you have a serious problem.
Content can also have good bones. Or not.
