Our team taught and learned so much during TechLearn 2023. Here are some insights from our test kitchen demonstration, the L&D healthcare series, and more!
(Warning: Images of delicious New Orleans food will make you envious.)
To provide the best customer experience, you need customized content that goes beyond what “traditional” publishing can do. Content as a Service (CaaS) offers a solution for complex content delivery requirements.
Content is a fierce beast to wrangle. I’ve experienced this after years of managing marketing content. Writing engaging, high-quality, accurate content — whether it’s from scratch or using AI as a starting place — is hard. Pile on revisions, production schedules, publishing tools, industry changes, and more, and you create a massive, wild creature.
In episode 149 of The Content Strategy Experts Podcast, Sarah O’Keefe and Christine Cuellar discuss the unique challenges, opportunities, and considerations of content operations with elearning content.
“As an instructional designer, as a person who’s creating this learning content, you start thinking about, How do I deliver this effectively? How do I ensure that learning actually takes place? That’s our goal here. We want the people to learn the thing.”
— Sarah O’Keefe
Whether you’re in education, manufacturing, finance, healthcare, or otherwise, you work in a learning organization. It’s critical to ensure that your employees and customers understand how to do their jobs. If your products affect health and safety — medical devices, industrial equipment, and so many more — you need effective learning content to prevent injuries or even death. Providing training through a variety of learning options leads to success.
In episode 145 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the impact content operations has on your learning and training content, and how to make the most out of this valuable asset.
“If the company is looking to implement something within a specific time frame for a very specific business need, and that gets delayed at the beginning when training is being developed, it’s going to snowball down. So, your six-week delay on getting content out the door might turn into a six-month delay on getting the program rolled out.”
— Bill Swallow
Is your content tool making you miserable?
If you are doing a lot of workarounds and manual labor to address your content requirements, you’ve probably outgrown your content tool and need to move on to greener (and more efficient) pastures.
Learning content is any material used for educational purposes, including e-learning courses, training guides, instructor guides, instructional videos, and more. This might represent the bulk of the content you produce, or it might be just one part of your overall content set. Either way, it’s important to develop a plan for creating, updating, and delivering learning content as efficiently as possible. Here are some tips for addressing learning content as part of your content strategy.
00:03 Gretyl Kinsey: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 14, we discuss the DITA Learning and Training specialization.
More than 900 people have signed up for our free DITA courses on LearningDITA.com—thank you! You’ve had a basic introduction to DITA and learned how to write concept, task, reference, and glossary topics. Now you can learn how to collect those topics and establish relationships among them with our newest course: Using maps and bookmaps.
