Get that content strategy funding: show them the money
When you ask management to fund your content strategy initiative, you need to show them the money.
Author: Alan Pringle
Full transcript of DITA is everywhere podcast
Alan Pringle: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 31, we discuss use cases for the DITA standard and how its adoption has spread beyond product content. What industries are using DITA and for what kinds of content?
DITA is everywhere podcast
In this podcast, Alan Pringle and Bill Swallow discuss various industries adopting the DITA standard and what kinds of content they produce.
Podcast: content strategy and management consulting
Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss the connections between content strategy and management consulting.
Content strategy proof of concept: don’t forget training
A proof-of-concept phase is often the key to unlocking the budget for an entire content strategy project. When defining the scope and goals for a proof of concept, don’t forget your team will still need training.
Content strategy pitfalls podcast: tools
The first in an occasional series on how to avoid pitfalls in your content strategy.
In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss how to dodge tool-related traps in your content strategy.
Content strategy commandment: Know thy audience
A misfire by a German grocery chain entering the US market reminds me of a very important content strategy commandment: Know thy audience.
Content strategy contingency plans
When winter weather makes commuting to Scriptorium’s NC office difficult, we work from home. We have set up a cloud-based infrastructure to support remote employees (hello, Bill Swallow!), and it works well for the rest of us during weather events and business travel.
The death of PDF (podcast)
In this podcast, Alan Pringle and Sarah O’Keefe discuss the history—and health—of the PDF format. Is it still useful in today’s connected world? Are there business reasons to distribute PDF files—and not to?
Content strategy: you’re doing it wrong
This post is part of Scriptorium’s 20th anniversary celebration.
You know you’re doing content strategy wrong when…
- You focus on tools and not business requirements:
