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Author: Alan Pringle

Content pitfalls Industry insights Structured content

Do I need a content strategy consultant?

Do you need a content strategy consultant? If the following signs are uncomfortably familiar to you, the answer is yes:

  • You have contradictory content across departments. Customers get frustrated when the specifications in product literature don’t match what’s in the sales content they read earlier. They then call support to clear up the contradictions. It’s much more efficient to create the content once and reuse it across departments. Increased consistency and accuracy follow.
Alan Pringle
March 21, 2016
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Case studies

Considering the true costs of customized structures: DITA specialization

Balancing the standardization of structured content against creative requirements is not just about formatting. When companies choose an XML standard, such as DITA or DocBook, they must evaluate whether to use the default structure or modify it to better fit requirements. The discussion about such changes is a creative process itself. When should a company change default structures?

Alan Pringle
March 2, 2016
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DITA Training

More DITA training: the concept topic

Thanks to everyone who has signed up for LearningDITA.com and taken the free Introduction to DITA course. The introductory course offers a high-level overview of DITA.

Want a deeper dive into the DITA information types (concept, topic, reference, and glossary)? Today, we are releasing our second course on the DITA concept topic. The course and supporting videos were created by a Scriptorium team led by Gretyl Kinsey (with help from Simon Bate, Jake Campbell, and me).

Alan Pringle
August 31, 2015
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Structured content

Tech comm skills: writing ability, technical aptitude, tool proficiency, and business sense

Technical Writing is only about what software you know! Is that why every where I read any type of document, web page, or article it is FULL of misspellings, incorrect punctuation, and horrible formatting?!!

That’s what started a thread on LinkedIn that encapsulates long-running debates on the skill sets technical writers need. (The thread was removed from LinkedIn sometime after Friday, unfortunately.)

Alan Pringle
August 17, 2015
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